Issue #27 Apr.
'01 A minute thirty seconds in and the opening track The
Media states: A screaming headline is often the worst/It tries to say too
much with too few words
WOW realizes that a CD title is
the headline.
That Was Then: Cover art (front and back) includes
ultrasound images of the band members unborn children.
This Is WOW: 3D-ish computer bust images of the band
members. The intertwining of these two contrasts draws our attention to the fact that the
band has grown
That Was Then: In 98 WOW was
a trio consisting of Peter Buckley (guitar, harmonica, vocals), Andrew Russell (bass,
guitar, vocals), and Gary Burton (drums, percussion, vocals).
This Is WOW: The departure of Gary Burton in
99 led to the addition of Andrew Beale (drums, percussion, vocals) and
Buckleys brother Joe (guitar) to the core of Peter & Andrew making the 01
version of WOW a standard 4-piece Rock-n-Roll outfit.
That Was Then: WOWs 1st
release One Hit Wonder, a CD of 12 British
Invasion influenced Power-Pop songs. (Which IndepenDisc featured in Issue
#3 - the Nov./Dec. 98 Zine).
This Is WOW: WOWs 2nd
release That Was Then, This Is WOW, a CD of 12 Pure WOW-styled
PowerPop songs.
That Was Then: Like this cover art depicting the
difference between a fetus in the womb, and fully-grown humans WOW
repeatedly acknowledges the fact that on the 1st disc they were being nurtured
by Rock-n-Roll. Not just through the influence of the 60s British Invasion (and
British Invasion-style) bands such as The Kinks, The Who, The Standells, Paul Revere &
The Raiders, Gary & The Pacemakers and more, but through the whole Pop/Rock scene. All
of it, the writing, the recording, the playing, everything involved was consumed, digested
and incorporated into making WOW a tighter, better, rocking band. While
at the time we could just hear the talent oozing forth, we had little idea how this band
would grow.
This Is WOW: And how this band has grown. After
changing the drummer and adding a guitarist WOW then backed Pat DiNizio
(former leader of The Smithereens) for several high profile gigs in 00. WOW
also won a recording grant from Jim Beams Benefiting Emerging Artists in Music
(B.E.A.M.) that helped to subsidize this disc.
That Was Then: In the Mid 60s Pop bands would record
and release a single, if it charted they would then record and release another, then
another. Once they achieved relative success with the singles, they would package them
together, add a few cover songs along with a few more originals and release it as an LP.
Almost guaranteeing sales due to the strength of the multiple singles.
This Is WOW: WOW has released an
LPs worth of singles. Recorded at various times over the course of a year (Oct.
99-00) WOW packs this disc with a dozen expertly crafted Pop
gems that shows what a few years did for the band. The song writing is top notch and shows
a development thats hard to ignore. From first hand experience we pity the A&R
man who needs to choose which single(s) to release here. Where to start? Lets hit
random
Completely Wrong: Opening guitar riffage
leads to a drum hook that grabs you until the 3 & 4 part harmonies kick in, tight
guitar solo bridge
Cumberland Ave.:
Lead in Harmonica above a solid backbeat spills into a nostalgic story of bygone party
days, utilizing keyboard and harmonica to carry the lead, accompanied by a chorus of great
harmonies - By the time both guitars take the bridge in a low-fi key the hook is in
Dayglow: Ringing sweetheart of a song,
styled in the 60s vein of harmonies echoing the lead vocal while the lead guitar
dances on the high end with the pulsing rhythm section driving the chorus home - etching
itself it your brain for days
Undercover, Aimless: Reaches out with a
solo guitar lead hook that is provocative enough on its own, but when the rest of
the band announces itself with a driving force were off and running - bangin
the skins and ringing the symbols the precision of the percussion underscores the
harmonies perfectly
Did I Break Your Heart: Another solo lead
guitar hook opening, a laid back rhythm until the harmonica lead sucks us in, then with
our full attention the refrain begins and builds with a call and response that has us
gasping for breath
I Know You:
Ringing guitar hook just above the ticking of the drum rims, solid bass delivery moves us
through an alto vocal drenched in solid Pop emotion with the support of perfectly placed
harmonies and a chorus worthy of heavy rotation
Do we need to continue? We could do the same with the remaining six
tunes. Every song here is written to perfection, alone each can stand as a single;
together they give us a party platter of musical delight.
That Was Then: Pop bands came and went based on the
strength of their singles, some stretched that into 1 or 2 LP careers, while others, after
knocking out a string of successful formula singles, never could produce a full LP of
quality songs and faded into relative obscurity, still others grew, matured, and went on
to successful careers where the merits of their albums allowed them the luxury of not
needing to produce Pop singles to stay active.
This Is WOW: WOW has taken the Pop
formula derived in the 60s added Power and stamped it with next age determination.
Theyve grown, theyve produced an LP chock full of Rock-n-Roll singles that
would leave the One Hit Wonders of yesteryear in awe. The album opens with the sound of
channel surfing, it then stops as the Power of WOW explodes
no need
to change the dial any further, WOW does it for us, every song a new Pop
experience. WOW has given us the greatest hits package that takes most
bands an entire career of singles to cultivate, and theyre just beginning
That Was Then, This Is WOW.
The headline says it all.
The next age of PowerPop is now!
The CD That Was Then, This Is WOW by WOW
is now available for: $9.98 +s/h*
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Add $1.50 per each CD after.
Canada - $5.00 for the first CD ordered,
Add $2.00 per each CD after.
Everywhere else -$7.00 for the first CD ordered,
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